Aquatic Centers Activate Multi-Family Fitness and Wellness Amenities
New aquatic centers and state-of-the-art fitness centers at your multi-family residential property or commercial facility can engage new users who are willing to pay premium dollars for additional fitness amenities such as aqua fitness classes and personal training. Amenity activation is the next frontier in truly enhancing a community’s lifestyle offerings.
The single most requested residential amenity after on-site parking is a beckoning pool complex – an attractive, well-stocked and appropriate aquatic center can bring together your community and boost tenant engagement and satisfaction for all ages!
Everyone in the Pool. That Means You!
Data shows that apartment renters, for one, want their swimming pool set up for laps and/or water fitness programming, according to the NAA report, “Adding Value in the Age of Amenities Wars.” It reveals that renters rank a well-equipped fitness center as the number one community amenity and that 46% of renters are willing to pay top dollar for a fitness center that includes pool and fitness programming.
Participation in aquatic exercise programs is on the uptick, according to the Sports and Fitness Association who released an Aquatic Exercise Participation Report 2017. With pool and aquatics activation on the rise, it’s time to investigate consistent, formal water aerobics classes and team water sports such as synchronized swimming clubs or water polo classes.
New water-based treadmills, pool group exercise, or even spin aquatics (using actual underwater bikes) are making waves! “By offering a variety of fun water sports (individual and group classes) you’re elevating the owner/tenant experience through personalization, thus creating a point of differentiation between your community’s amenity package and the competition,” says Bob Burgess, president of Heartline Fitness.
Wet Areas and Spa Services
“Compare and contrast your offerings with your counterparts in the hospitality field – clubs, hotels, and spas – how do you compare?” “Are you winning or are you behind in the way your delivering your amenity offering?” says Ben Basch, vice president, American Pool Enterprises. “Activation of your pool and wellness amenities encourage owners and tenants to engage in your community.” Basch continues, “it’s critical to follow the same ‘on-boarding’ procedures for your pool and wellness amenities as you do for key property protocols.”
Heartline Fitness serves key customer segments from Maine to Florida in multi-family residential categories as well as corporate wellness and education market segments. For aquatics know-how, Heartline Fitness joins forces with sister companies American Pool Enterprises and Continental Pools, two of the premier providers of Pool Management (and Staffing), Pool Maintenance, and Pool Products & Construction Services.
American Pool offers customer services:
• Red Cross certification
• Lifeguard staffing and services
• Pool repairs and renovation
• Equipment upgrades
• Regular In-service training
• Chemical handling (OSHA based)
• Aquatic programming
• Installation and inspection
• Safety analysis services
Heartline Fitness serves key customer segments from Maine to Florida in multi-family residential categories as well as corporate wellness and education market segments. For aquatics know-how, Heartline Fitness joins forces with sister companies American Pool Enterprises and Continental Pools, two of the premier providers of Pool Management (and Staffing), Pool Maintenance, and Pool Products & Construction Services. Contact us for a free facility assessment.
Ignite Spa and Wellness Amenities
Considering adding water slides, underwater fitness equipment or year-round pool heaters? You’re not alone. More apartment and HOA owners are considering swimming pool heaters as an efficient well-accepted addition to their amenity offerings, according to research by the National Apartment Association (NAA). A pool heater, for example, can help extend the properties’ swimming season in many markets, while a more formalized spa space (think plunge pools, massage rooms) should be touted (in a residential community’s marketing outreach) as a major-league wellness perk to prospective residents.
A sophisticated wellness platform or fitness app such as ActiveAmenity.com can revolutionize your customer or tenants’ experience with wellness in any commercial fitness or aquatics space. Easily integrated into your fitness facility or even a corporate wellness center, the app customizes workout goals and tallies far-reaching results.
ActiveAmenity.com also offers virtual reality fitness programming and provides healthy recipes, instructional videos, plus much more.
Heartline Fitness Systems employs this exercise and wellness platform for multi-family fitness amenities to allow property owners and residential managers to offer fitness and programming bonuses in the residence for free – or at a low cost. We also offer these accessible wellness amenities for hotels, residential properties, commercial health clubs, universities and schools.