Heartline Fitness Enters the Midwest with New Acquisition

Heartline News

Rockville, MD, August 19, 2019 – Heartline Fitness Systems, a subsidiary of The Amenity Collective ( and FirstService Corporation of Toronto, Canada (Nasdaq: FSV), has acquired Chicago-area based Integrity Fitness, owned by Dan Green and Jim Ross. This continues Heartline’s committed effort to creating a nationally scaled, commercial fitness sales and service enterprise. Dan Green

Read More

Heartline Fitness Bolsters Position in the Northeast with New Acquisition

Rockville, MD, May 21, 2019 – Heartline Fitness Systems, a subsidiary of American Amenities, LLC and FirstService Corporation of Toronto, Canada (Nasdaq: FSV), has acquired Manchester, New Hampshire based, ProTech, owned by Matt Buote. This continues Heartline’s committed investment to the Northeast fitness sales and service market. Matt is a 15-year fitness industry veteran.  He

Read More

Heartline Fitness Adds Sales Leader To Florida Team


Rockville, MD, February 27, 2019 – Heartline Fitness Systems continues its committed investment to the Florida market by hiring Michelle Pierce.   Michelle’s hiring supports and provides valuable sales leadership to the company’s acquisition of Studio Equipment Services (SES) in 2018. “Michelle has an extensive background in both fitness and real estate, making her a natural fit

Read More

6 Ways a Professional Certified Strength Coach Can Help Both Your School and You...

Athletic Coaching

Bringing a strength and conditioning professional into your high school has many benefits to both the school and the students. A professional can assist coaches to improve their teams, they can help to improve the health of the whole student population, and they can help your school to manage injury risks. Benefits to Your High

Read More

Improving Property Performance–Should I Upgrade My Amenity Fitness Center?...

a line of treadmills along an orange wall with windows letting light in

Replacing, updating, or improving your fitness amenity space is not an easy decision. It can be costly, and you may be questioning if there’s a suitable return on investment (ROI)?   Here are a few questions to ask yourself about improving your property’s performance: What is the impact of not having state-of-the-art amenities in your community

Read More

Heartline Fitness Adds Fourth Service Acquisition In Southeast Region

Heartline Expands

Rockville, MD, December 5, 2018 – Heartline Fitness Systems, a subsidiary of American Amenities, LLC and FirstService Corporation of Toronto, Canada (Nasdaq: FSV), has acquired Atlanta-based, Fitness Equipment Technicians, Inc. (“FitEx”) owned by Doug Broward and Mary Cahill. “We couldn’t be happier with our partnership with Doug and Mary. Doug’s focus on customer service in

Read More

Improving Customer Experience Through Strategic Partnerships

Advantages of Using Strategic Partners in Commercial Real Estate Management As a company expanding its learning to work smarter, leveraging its expertise through strategic partnerships is a prudent path to achieving profitable growth.   Partnering with strategic suppliers will help reduce costs on vendor management and transactions while elevating property management productivity and the overall customer

Read More

Increase Loyalty and Retention By Elevating Your Fitness Amenity

People all over the world know they are out of shape. Many people, up to 46% of renters, reported that they would pay higher rental fees to live in a development with that have state-of-the-art fitness amenities. The primary issue is that most multi-family housing developments do not offer what residents require. Renters today, millennials

Read More

Do You Have The Right Fitness Equipment Brands and Products for Your Amenity Fit...

Pieces of cardio equipment against a wall of windows

A fitness center in a multi-family property is a great value-add amenity that can help improve your property’s value, attract new residents and retain current customers. In fact, more and more people are basing their decisions on the quality and availability of such amenities when renting apartments, says the National Apartment Association (NAA). However, managing

Read More