Heartline Acquires Assets of Todd Harris Company’s Fitness Repair Division

brick office building for heartline fitness systems

Gaithersburg, MD, September 14, 2015 – Heartline Fitness Systems has acquired the fitness repair division assets of Edison, NJ-based Todd Harris Company.  Since 1973, the Todd Harris Company has built a highly successful Pool & Fitness retail and services business.   The unfortunate passing of the company’s founder and leader, Todd Harris Applebaum, in November, 2012, caused the firm to re-think its strategic direction.   In August, Heartline agreed to acquire the “fitness repair division assets” of the Todd Harris Company, and to form an alliance with Todd Harris to insure their customers’ fitness service needs are taken care of in the future.    This divestiture allows the company to focus on its core Pool retail and service business.

“Given Heartline’s 2014 acquisition of the Dave Townsend Repair Company in Smyrna, Delaware, we have been actively seeking service opportunities in the northeast,” according to Heartline’s president and CEO, Bob Burgess.   “With over 25 years of fitness repair excellence in the region, we couldn’t be more pleased with our new relationship with the Todd Harris Company,” continues Mr. Burgess.

The Todd Harris fitness repair division acquisition is Heartline’s fourth service company purchase in the last five years, having purchased Fitness Worx (Virginia Beach, VA) in January, 2010, BNT Repair Services (Pilesgrove, NJ) in 2012, and the Dave Townsend Repair Company (Smyrna, DE) in 2014.  “Timing couldn’t be better to link our Dave Townsend service network in southern Jersey/Philadelphia region with Todd Harris’s market in northern New Jersey,” says Jeff Shipman, president of Heartline’s Technical Services Division.  “We have been committed to growing our northeast sales and service position since 2009, and the acquisition of both Townsend Repair and Todd Harris helps take our group to another service level in the region.”

For more information on the Heartline team, please visit:  www.heartlinefitness.com

About Heartline

Since 1983, Heartline’s promise has been to design, distribute and service the highest quality of strength training and cardiovascular systems available.   Through Heartline’s direct sales network, the company distributes Batca Fitness, Heartline®, Life Fitness®, Star Trac®, and Spirit Fitness products on the East Coast of the United States.   Our clients include such high profile organizations as:  Bozzuto, City Homes & Gardens, Drexel University, Imperial Investments, Ltd., Lincoln Properties, Paradigm Companies, The JBG Companies, and Fairfax County, VA and Montgomery County, MD Governments.

About Todd Harris Company

Based in Edison, New Jersey, the Todd Harris Company provides high-quality Pool Supplies and Services for commercial and residential customers in New Jersey, Pennslyvania, and New York.  Todd Harris Company has had long-standing fitness industry relationships with: Cybex, Landice, Life Fitness, Matrix, and Star Trac.

—Heartline—® is a registered trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems

Heartline Fitness Systems, 8041 Cessna Avenue, Suite 200, Gaithersburg, Maryland, 20879, Phone:  301-921-0661, www.heartlinefitness.com

Todd Harris Company, 2 Sutton Place, Edison, New Jersey, 08818, Phone: 732-287-4443, www.toddharris.com

For further information and background on Heartline’s service capabilities and preventive maintenance contracts, please don’t hesitate in contacting Heartline Fitness today at 800-262-3348, or by email at pm@heartlinefitness.com

By Bob Burgess, President , Heartline Fitness Systems, 8041 Cessna Avenue, Suite 200, Gaithersburg, MD  20879, www.heartlinefitness.com, 800-262-3348