Heartline Fitness

Rockville, MD, December 5, 2018 Heartline Fitness Systems, a subsidiary of American Amenities, LLC and FirstService Corporation of Toronto, Canada (Nasdaq: FSV), has acquired Atlanta-based, Fitness Equipment Technicians, Inc. (“FitEx”) owned by Doug Broward and Mary Cahill.
“We couldn’t be happier with our partnership with Doug and Mary. Doug’s focus on customer service in growing FitEx matches perfectly with Heartline’s brand promise of improving client performance,” says Bob Burgess, President & CEO of Heartline Fitness Systems. “At the end of the day, Doug Broward and FitEx add another building block to our southeast growth strategy as they are aligned with our culture and adherence to service excellence,” added Burgess.
“We partnered with ABR Tech and Jackson Repair in Atlanta in 2017 and saw our Southeast business take off. Now, with the addition of FitEx we’re set to be a real force in the market,” says Jeff Shipman, president of Heartline Technical Services-Heartline’s national service arm.
“After twenty-plus years in business, I’ve seen and done it all in the Atlanta market, and it was time for Fitex to connect with an industry leader, a firm that could take us to the next level,” said Doug Broward.
“We’re thrilled that Heartline was able to mobilize, conduct due diligence, and put our deal together in 60 days,” Broward added.
“FitEx makes the eighth service acquisition Heartline has made since 2010, and a critical one, as it bolsters the foundation of Heartline’s strategy in Georgia and the greater Southeast,” says Shipman. Heartline acquired Ft. Lauderdale-based Studio Equipment Services LLC, headed up by Chuck Day, in August 2018, allowing us to push deeper in the South.
Heartline continues to evaluate strategic partners in major markets who are looking to discuss value creation and growth for tomorrow while experiencing a liquidity event today. Heartline is on a path to create the first nationally-scaled commercial fitness sales and service provider in the fitness industry.
About Fitness Equipment Technicians, Inc. (“FitEx”)
Established in 2012 and based in Atlanta, Georgia, Fitness Equipment Technicians, Inc. (“FitEx”) provides high-quality exercise equipment repair and maintenance services for the commercial fitness market in Georgia. FitEx handles service and warranty work for such brands as Body Solid, Precor, SportsArt, and Technogym throughout the state. FitEx is a member of the Atlanta Apartment Association.
About Heartline Fitness Systems
Since 1983, Heartline has taken great pride in creating a total solutions management approach to the amenity fitness center space. Heartline employees are with you every step of the project and fulfillment process from site assessment to space design and layout to post-installation maintenance and ultimately to amenity space activation through the company’s ACTIVE AMENITY platform. Heartline’s clients include such high-profile organizations as: Avalon Bay Communities, The Bozzuto Group, Cushman & Wakefield, FirstService Residential, Lincoln Properties, Paradigm Companies, The JBG Companies, and Fairfax County, VA and Montgomery County, MD Governments.
-Heartline® is a trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems
Heartline Fitness Systems, 7520 Standish Place., Suite 250, Rockville, Maryland, 20855, Phone: 301-921-0661, www.heartlinefitness.com
Fitness Equipment Technicians, Inc., 5051 Willeo Estates Drive, Marietta, GA 30068. Phone: (470) 385-6661