Heartline Partners with Echelon Fitness

Press Release

News release

For Immediate Release
Heartline Partners with Echelon Fitness to enter live streaming of interactive fitness content
Rockville, MD, October 8, 2019 Heartline Fitness Systems, a subsidiary of The Amenity Collective, LLC and FirstService Corporation of Toronto, Canada (Nasdaq: FSV), has partnered with world-wide fitness leader Echelon Fitness to broaden their product offerings.
“Echelon has a tremendous operation and a fantastic breadth of products and innovations that we’re excited to include in our portfolio and offer our clients in the US,” exclaimed Geoff Vogel, Heartline Fitness’ Commercial Sales Manager, DC and Key Accounts.
With Echelon’s new EX-5 Bike you never ride alone! Hop on and you’ll ride live with other Members and inspire each other. It’s got anew tablet mount that flips 180 degrees so you can use it for classes off-bike too. Magnetic resistance just like other popular bikes in the market with 32 levels of indexing resistance you control with new spring-loaded adjustment knob. This provides a challenging workout for any level rider. It’s ergonomically customizable, with an adjustable competition-style seat (lever-style adjustment) and adjustable aero handlebars.

The Echelon Fit App lets users choose from live streaming or on-demand recorded classes geared for every fitness level and goal offered all day with over a dozen certified indoor cycling instructors of varying ages. They can also choose from a library of Scenic Rides through various landscapes and terrains all over the world. And Echelon’s “THE FITPASS” instructs users on how to properly prepare for and recover from rides. A mix of strength, core, stretching, and yoga keep users biking at their best.
“Echelon has a lot of refreshing new content ideas for the spin world, i.e., their popular “Worship Ride.” Their adjustable console is a great feature that allows users to do off-bike workouts,” adds Charles Amazeen, Director of Sales Operations & Logistics for Heartline.
“We at Echelon are excited about our partnership with Heartline Fitness. Both Echelon and Heartline believe in providing cutting-edge, world-class fitness products that improve quality of life through workout experiences that make an active lifestyle more accessible and sustainable,” shared Lou Lentine, President of Echelon Fitness Multimedia.
Another exciting product from Echelon is ECHELON REFLECT. Live and On-demand classes plus one-on-one personal training, in a decorative smart mirror. It’s a lightweight Smart Mirror display that looks like a normal wall mirror (available in 40″ and 50″ models) but transforms into a smart video fitness training system. Strength training, Core, Yoga, Pilates, Meditation, live one-on-one training with your own training coaches.
“We at Heartline are very excited about this new partnership and Echelon’s ability to delivery best-in-class virtual training experiences. Echelon has already established a global footprint in the Virtual Fitness arena. We’re looking forward to further enlarging that footprint to our customers,” explained Kevin Farley, Heartline’s Chief Revenue Officer.
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Abount Echelon Fitness
Echelon is taking the personal fitness experience to new distances by offering high-tech cycling equipment, personalized workouts and an online community all at an affordable cost. With the Echelon Connect Bike and Echelon Fit App, members can use their own screens – from mobile phones to tablets to smart TVs – to join a variety of live and on-demand classes and special events led by professional instructors. Members can pedal to beat their own personal best or track performance against the greater Echelon pack by viewing instant leaderboard updates for both live and on-demand rides. Echelon creates a cycling experience for every rider – ensuring that you never ride alone. For more information, call (423) 402-9010 or visit www.echelonfit.com.
About Heartline
Since 1983, Heartline has taken great pride in creating a total solutions management approach to the amenity fitness center space. Heartline employees are with you every step of the project and fulfillment process from site assessment to space design and layout to post-installation maintenance and ultimately to amenity space activation. Heartline’s promise is to distribute and service the highest quality of strength and cardiovascular training equipment and systems available. Through Heartline’s direct sales network, the company distributes Ecore^®, Escape Fitness^®, Hammer Strength®, HydroMessage®, Life Fitness^®, Nautilus^®, Schwinn®, Spirit^®, Stairmaster^® and Star Trac^® brands on the East Coast and Midwest of the United States. Heartline’s clients include such high-profile organizations as: Avalon Bay, Bell Partners, Bozzuto Group, Colliers International, Cushman & Wakefield, Equity Residential, FirstService Residential, Greystar, Lincoln Properties, Mill Creek Residential, Pinnacle Living, The JBG Companies, UDR, and Windsor Communities and others.
Heartline Fitness Systems headquarters, 7520 Standish Place., Suite 250, Rockville, Maryland, 20855, Phone: 301-921-0661, heartlinefitness.com.
Heartline® is a trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems