Rosemary Ridge, Needham Heights MA
Tricia Weston, Heartline’s Territory Manager in Boston and the surrounding New England area, really enjoys visiting Rosemary Ridge. It’s a nice drive from her home, but also, she gets to visit with Frank Conroy, the head of maintenance at the property. She describes him as “… salt of the earth and a true Bostonian, accent and all!” And as a born and bred New Englander herself, she likes to sit and listen to him! And she appreciates that Frank has been with the property for 25+ years! Talk about institutional knowledge.
Tricia’s tour of the Rosemary Ridge Fitness Center was a bit of an eye-opener. Some very old, outdated machines. Some teetering on the edge of unsafe. But, frankly, the Board is loathe to make changes. And they just flat out don’t want to spend money “unnecessarily”. We at Heartline understand that. But we also understand that fitness amenities promote property values and community lifestyle. And they can distinguish a property and really make it stand out from the condominiums in the area. But not every owner or Board sees it that way, or, if they do, they still wrestle with capital expenditures even though they know they must invest in the assets of their property. At Heartline we want to be your “trusted advisor” for all things fitness. And as such, we’re going to suggest things that will make your fitness center stand out, improve the community lifestyle, mitigate property risk and create an awesome experience for the residents.
Tricia’s goal with Rosemary Ridge is to turn their outdated space into a ‘healthier’ fitness environment with up-to-date equipment – no bells and whistles just pieces that are safer and not so costly to repair. For example, they had a very old Universal weight stack that she replaced with a DAP (Dual Adjustable Pulley) – the DAP is a great piece for multi-family for many reasons. It’s excellent for the smaller amenity spaces with its small footprint while offering multi-functional workouts of different muscle groups. The DAP’s two-stack and pulley system and placards are great for unattended fitness spaces. With that single purchase, Rosemary Ridge took one big step forward in upgrading their amenity fitness center and in making it safer and more engaged space for its residents.