Improving Customer Experience Through Strategic Partnerships

Advantages of Using Strategic Partners in Commercial Real Estate Management

As a company expanding its learning to work smarter, leveraging its expertise though strategic partnerships is a prudent path to achieving cost-efficient growth.   Partnering with strategic suppliers will reduce costs on vendor management and transactions thereof, while elevating property management productivity and the overall customer experience.

Many mid-sized and large multi-family property groups have been moving in this direction of late—Avalon Bay and UDR to name just a few.   As multi-family property firms expand, supply chain consolidation can be key business lever in creating efficiencies and reduce the operating cost structure.  A leading consultant in lean procurement, The Hackett Group, stated in a recent study that the estimated internal cost of adding a supplier ranges between $700 and $1,400 per occurrence.   Further, Wilmar, the nation’s largest distributor of maintenance and repair operations (MRO) products for the multi-family and apartment housing industries, suggests that property management companies spend some $140-$160 per vendor transaction.  These are staggering numbers if left unchecked.

Figure 1: Shows the amount saved according to the size of the business by way of decreasing the number of suppliers used; these are the green bars. The blue diamonds show the total number of suppliers for businesses in each class size.

A Case Study of Business Cost Savings Using Lean Procurement Strategies

The Wiremold company was facing a growth stall and used a lean procurement strategy to spearhead the firm’s resurgence. They consolidated their supplier network and leveraged their knowledge to identify best-in-class partners.  In ten years, they achieved a compounded growth rate (CAG) of 34.7% per year and increased enterprise value by $740 million, or 2500% growth over the ten-year period.

Figure 2: Wiremold gains after employing a lean procurement strategy over a ten-year period.

Why Is This Important?

The fitness industry is growing 2.8% annually, and is expected its upward ascension as baby boomers retire and demand more improved lifestyle amenities and activities, as well as millennials and Gen Z generations who are far more health and wellness conscious than their predecessors.   “Active Adult” communities as well as “Urban Living” high-rise apartments and condominiums are both engaged in an amenities arm race to attract owners and residents by engaging them and elevating their amenity experience and community lifestyle.   Bottom line, developers, owners and property management groups are implementing strategies that drive client experience to drive portfolio performance…..key strategic partners will be front and center on executing this strategy.

The Benefits Of Using Heartline Fitness As A Strategic Supplier

Heartline has been serving commercial real estate, hospitality, education, and government groups and their amenity needs for some four decades.   From Maine to Miami, the company’s geographic reach and technical resources (data analytics and predictive maintenance capabilities) provides clients a highly professional, total solutions management approach to the fitness space.  This includes:

  • Site Assessments
  • Facility Design & Layout
  • Extensive Brand & Product Options
  • Creative Financing & Extended Warranties
  • White-Glove Installation & Resident/Staff Training
  • Highly Responsive Preventive Maintenance & Repair Services
  • Fitness Center Activation & ActiveAmenity Technology Platform

Heartline is laser focused on elevating the customer experience which if done properly will improve the client’s overall performance, resulting in facility risk mitigation, improving property performance/value, and elevating the resident and guest lifestyle.