Increase Revenue with Fitness Amenities

People all over the world know they are out of shape. Many people, up to 46% of renters, reported that they would pay up to live in a multi-family housing development that has fitness amenities. The primary issue is that most multi-family housing developments do not offer much in the way of a gym for residents.

Renters today, millennials and even baby boomers, want to be catered to experientially. They want their gym to be more than functional; they want it to be entertaining. In the immediate satisfaction world of today, you are going to be hard pressed to find people that will religiously go to the treadmill on their own.

There are some ways that you can inexpensively “juice up” your gym to attract and retain higher-paying residents. The first of course being, create a gym space if you do not already have one. Equip the gym with the basics and be sure there is ample equipment for everyone to use and space to work out.

Creative Ideas to Increase the ROI on Your Gym and Recreational Space

Specialized Equipment

You have all heard about the cross-fit craze. Why not invest in a piece of equipment that will allow your residents to do cross-fit in your gym?

If you have smart TVs installed, you can easily display popular cross-fit trainers for residents to emulate on your equipment. The smart TV idea can be done with many things.

You could construct a space with multi-colored yoga mats and let residents choose from many yoga workouts. Using a system like this is inexpensive and will have people coming back, you do not have to pay people to man the gym or teach classes, and you can’t do this at a commercial gym. If you only allow a certain number of choices for workouts, be sure to create a place for people to make workout requests and honor them.

Make an Outdoor Exercise Space

Depending on your climate and the season, it can be fun to change up your setting and get your workout in the fresh air. There is specially made for outdoors stationary equipment that you can put by the pool, or facing a beautiful view for residents to use during nice weather.

If your facility has walking paths or other outdoor spaces for people to enjoy; make sure to keep them groomed and clean. People will not enjoy walking down overgrown trails, or areas where dogs have relieved themselves.

If your walking area is large, you could do fun things with residents like a scavenger hunt, or organize games of kick the can. Anything that gets people out and enjoying the fresh air will keep your residents coming back for more.

Search out the Community

Look for personal trainers working to make a name for themselves. If there is a college nearby, you could find some students about to graduate with a degree in exercise science or kinesiology. Ask these people if they would like to put on a free exercise class, weight training tutorial, or cross-fit session at your property gym.

Allow them to hand out their own business cards to your residents for personal training sessions. This is a great and inexpensive way to get residents out of their houses and into the gym.

There are three, really four, great ideas on how to maximize the ROI on the gym space at your residential property. For most people it’s a matter of getting them into the gym, once they are there, they will do their workout and be thrilled with themselves that they did.

Adding experiential details to your fitness amenities will get people to the space and enjoying themselves. When people are having fun, or their interests are piqued, they will be OK with the next rent increase or choose to stay over moving into a new development that popped up down the road.

People all over the world know they are out of shape. Many people, up to 46% of renters, reported that they would pay up to live in a multi-family housing development that has fitness amenities. The primary issue is that most multi-family housing developments do not offer much in the way of a gym for residents.

Renters today, millennials and even baby boomers, want to be catered to experientially. They want their gym to be more than functional; they want it to be entertaining. In the immediate satisfaction world of today, you are going to be hard pressed to find people that will religiously go to the treadmill on their own.

There are some ways that you can inexpensively “juice up” your gym to attract and retain higher-paying residents. The first of course being, create a gym space if you do not already have one. Equip the gym with the basics and be sure there is ample equipment for everyone to use and space to work out