Heartline Fitness



January 1983


Company formed with a focus on retail/commercial sales as well as manufacturing the Heartline brand of equipment.
February 1995


Heartline is bought by private investors to grow commercial business and distribute Star Trac products.
November 2009

Preventative Maintenance

Strategy pivot to aggressively pursue service business and grow preventive maintenance agreements.
June 2012

iPad App

Heartline builds internal iPad app for the service division to enhance client communication and department scalability.
April 2016

Largest Service Provider

Largest Service Provider
Heartline grows to be the largest service provider in the USA and is acquired by a public company to pursue growth.
May 2018

Dominate Leader

Heartline acquires multiple service companies on the east coast and in Chicago to be the dominate leader in fitness.
March 2021


Fitness industry reopening in Mid-Atlantic. Diversity in products and services facilitated growth during a downturn.
July 2023

40 Years

40 Years
40th years of success with 15 sales reps and 40 technicians serving the east coast and Chicago. 

Join us on LinkedIn to celebrate our 40th Anniversary with FREE GIVEAWAYS

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