Timeline
Founding
Company formed with a focus on retail/commercial sales as well as manufacturing the Heartline brand of equipment.
Acquisition
Heartline is bought by private investors to grow commercial business and distribute Star Trac products.
Preventative Maintenance
Strategy pivot to aggressively pursue service business and grow preventive maintenance agreements.
iPad App
Heartline builds internal iPad app for the service division to enhance client communication and department scalability.
Largest Service Provider
Heartline grows to be the largest service provider in the USA and is acquired by a public company to pursue growth.
Dominate Leader
Heartline acquires multiple service companies on the east coast and in Chicago to be the dominate leader in fitness.
Reopening
Fitness industry reopening in Mid-Atlantic. Diversity in products and services facilitated growth during a downturn.
40 Years
40th years of success with 15 sales reps and 40 technicians serving the east coast and Chicago.
