Heartline is bought by private investors to grow commercial business and distribute Star Trac products.
Strategy pivot to aggressively pursue service business and grow preventive maintenance agreements.
Heartline builds internal iPad app for the service division to enhance client communication and department scalability.
Heartline acquires multiple service companies on the east coast and in Chicago to be the dominate leader in fitness.
Fitness industry reopening in Mid-Atlantic. Diversity in products and services facilitated growth during a downturn.